Are Apple losing their touch?

Apple have constantly been able to amaze customers with their products. But is that all changing? First, the iPhone 4 had the antenna issue, then all the complaints about Final Cut Pro X. And now, some customers are feeling like Mac OSX Lion was a bit over hyped.

As an Apple customer, I am obviously concerned about these issues. I am waiting before upgrading to Lion, and these problems are making me think twice about buying Apple products. The new Mac App Store helps us see what people think of the products that Apple are releasing. I was having a browse around the store and noticed that “Motion 5″ has had a few negative comments posted about it: features removed without warning; unhelpful user interface changes. All these comments suggest that Apple could be losing their touch of creating great products and are getting out of touch with the consumers.

Another problem with Apple is because they are so used to being the underdog with other bigger companies ruling the markets, now they are becoming more popular and ruling some markets, it seems as though they are going a little crazy with power. For example, anything that is sold on an iPhone, iPad or iPod Touch will have to give 30% of the revenue to Apple. And with the Mac App Store, it seems as though this could be hitting desktops very soon, too. They are wanting complete control over a market. And why can they do this?

Because of multi-touch.

The technology Apple bought, patented and prevent anyone else from using. All other touch screens are inferior to Apple’s. And this is a problem.

In my opinion, Apple are slowing down innovation by taking 30% of the revenue (meaning less money goes to the developers – you know, the people who actually build the apps and create the content) and by locking other people out of the best technologies, for example multi-touch, with patents and expensive legal support. Nobody can compete with that.

What’s the problem with Facebook adverts?

Facebook advertising has amazing advantages. You can target precisely to the demographic you want. Previous advertising network have to guess, but Facebook knows it’s users.

But what’s the problem? Well, I saw a report on advertising that Facebook was getting a lower CTR (Click Through Ratio) compared to other advertising networks. Why is this? Because the adverts aren’t engaging enough. That’s my explanation anyway.

The adverts are all the same, a title, an image and a description. No fancy banner adverts. No creativity. It’s just a bit bland.

An argument in favour of these adverts could be that we have ‘social engagement’, but does that really matter? I saw a Sony Ericsson advert on Facebook. It said that somebody I never actually see, and only vaguely know, liked the brand. I’ll be honest: I don’t care. I’d be much more interested by an interactive advert which showed some of the key selling points of a phone. I’d be more likely to buy one if I knew that it had a 5 megapixel camera, it was running Android and that I could actually call people on it. Having a random like from a random person doesn’t sell the brands or the phones, it just shows me what someone thinks. Which could lead me to question: why does only one of my three hundred and something friends like Sony Ericsson? That’s a really low percentage.

This isn’t a problem with Sony Ericsson, I have a Sony Ericsson phone. It’s a problem I have with these adverts. Are they really working how they should be or is it just a bit of a fad?

NewHaze: One step closer to easier games websites

I’ve just built my first WordPress theme!

It’s not any ordinary theme, though. It uses the NewHaze for WordPress plugin, to create a really quick, easy games website.

It’s available exclusively through the NewHaze Developers store – for free.

(Taking a full page screenshot has also become a lot easier after downloading “ScreenGrab!” for Firefox.)

One Week In: The Mac App Store

On the whole, I’m quite disappointed with the Mac App Store. I was expecting software applications at iOS app prices. But with most apps being over £10, I find that I don’t really want to spend my money on apps unless I really need to. I think this will hold back the Mac App Store from becoming as popular as the iOS store.

Another thing I’m not really a big fan of is all the apps joining the “Applications” folder on my Mac, and joining the dock. Now sure, they have to go somewhere, but I’d prefer a sub-folder, so I don’t have to trawl through loads of applications to find the one that I want to use.

I think if Apple really worked hard to get this product really good, it could be a fantastic leap forward in the way software is discovered and bought, but I don’t think it quite meets the criteria just yet.

Approxidates

I realised that I hadn’t posted in a while, so I thought I’d post with news of my latest creation.

It’s a website called Approxidates.

Bascially, it’s a calendar. You have a calendar, your Facebook friends all have calendars. You set the status of a day to either busy or available. Once you’ve done this, you can compare your calendar with your friends’ very quickly and easily, then it highlights the days when all the people are not busy.

It saves time organising events and generally makes life easier.

Second-class citizens

The internet has been great in levelling the playing field for everyone using it. It doesn’t matter who you are, where you live, how old you are, or what gender you are, you can share your view on the internet and get loads of information from anywhere.

Or can you?

You may be wondering what I’m talking about. Whether I’m going to talk about governments watching what people do. Whether I’m going to talk about internet access. Whether I’m going to talk about class actually mattering on the internet.

Actually, I’m going to talk about content availability. What I find when using certain features on the internet is that some services are only available in the USA.

I was amazed to hear that a couple of years ago, Google introduced a music previewing feature in search results. I went to Google and did a search… no music previews. It was only after a bit of searching around that I realised that this feature is only available in America. How stupid. People listen to music all over the world, why should this feature only be available in the USA? Copyright issues, probably.

Another similar instance is when I downloaded the service Boxee for my laptop. Turns out that in the UK, you can only get a couple of features. So Boxee is pretty pointless: I can search YouTube and the BBC iPlayer much more quickly in FireFox than on Boxee, so they’re loosing out on the non-American market. Probably down to copyright again.

It’s interesting. The internet has completely changed everything in the world: the way people communicate with friends, the way people meet new people, collaborate, share ideas, research, broadcast ideas, buy and sell stuff, distribute products, make money, play games and much more. So why can’t things like copyright rules adapt to this?

If somebody decided 20 years ago that the internet shouldn’t be used to transfer money, then many of the things above wouldn’t be there today.

We need to change our attitude, we need to treat everyone equally otherwise it’s pretty pointless having services for the entire world if you can only use them in the United States of America!

What’s happened to software?

About 10 years ago, when I was 7, I remember our computer. We had a Windows 95 PC and it had some pretty cool features. Looking back now, it was pretty cool (mainly for the novelty value) and I wish I could get some of the stuff onto my clunky Vista machine (which actually has more RAM than the 95 PC had hard disk space).

We had some cool things… some awesome screensavers (including macaroni dancing to the macarena!), some cool games, and, of course, Microsoft Works.

We had internet access, but I never knew the password for the dial-up connection so I never used it. Software was the main reason I ever used the computer.

Whiz forwards 10 years, and people don’t use software as much as they used to. We use internet browsers, maybe a mail client and an office package – and I’m pretty sure that’s all most people ever open. Because we don’t need to. Everything we need now is on the internet, downloading and installing software is a hassle… and then there’s the threat of viruses!

Now why’s this such a big issue? Well it’s not really, but I’ve just started my A-level computing project at school and we have to build a program using Visual Basic. I was sitting down and thinking about what I could actually build which would be useful to somebody and I found it extremely difficult. Every time I thought of an idea, I had to remind myself that it would involve some sort of connection to the internet. That’s fine, but it often defeats the object of the program.

Programs now seem so pointless, because all these services are now available on the cloud – even Microsoft Office! But we are heavily dependent on the internet when using computers. If I don’t have an internet connection at my computer, I stop using my computer, because there’s not much else I can really do!

So when I think back to Windows 95, and the maze screensaver, or Comix Zone, or making random publications because I didn’t have anything else to do… it seems a shame that everything we do is in the same window – we haven’t built software which interacts very well with web services which means that the software is often quite pointless in today’s very connected world.

Syncing the world

With every new bit of technology released in the world, the world is becoming much more connected. This is great! There is, however, a minor issue with all of this. Keeping everything in sync.

I am a regular Facebook user. I like to keep up to date with what my friends are doing, who is commenting on my photos, wall and so on. For this reason, Facebook sends me emails alerting me when things happen. This is great, it keeps me informed.

But what about when I’m not at my laptop? I get SMS updates to my phone. I have also downloaded Facebook Notifications for my Macbook.

What’s the problem? I get notified several times about the same action. I get a text, an email and a little notification. I also get a notification on Facebook itself. I don’t need to be told 4 times about 1 little thing that’s going on. I think we need a system which keeps everything in sync. If I’m out of the house, it sends me the text, and not the other notifications. If I’m at my computer it sends me a Facebook notification. If I’m not at my computer then it sends me an email.

Now this isn’t a problem I have with Facebook, it is the same with all websites. And with the current infrastructure, it is very difficult to do any different. Email is a very old system – it has been around years before I was born! SMS messages adopt a very similar structure to emails, and this is okay, but it doesn’t utilize the available modern technologies in a way which makes people’s lives easier!

Open Graph Protocol

Facebook have recently launched their Open Graph protocol. It is designed to connect websites to people’s social graph via Facebook more easily.

I was recently implementing it on my website, NewHaze, and I found it surprisingly easy to use. It is a completely different concept to the older model. But I think it is an improvement. It is much lighter and a much more logical approach to accessing the data available.

I am, however, concerned about what data exactly I will be able to access from my website. I was thinking that if somebody doesn’t permit me from access certain information, would the code on my site work? It’s just a small concern, and I’m sure it will be fine!

I also love the new authorization screen, it’s much cleaner and nicer to look at… and only one screen rather than having to be redirected from page to page in order to grant loads of permissions!

In all, I am a pretty big fan of the new protocol, it all seems to be working pretty well!

Apple are taking the p***

The iPad has finally been released for pre-order in the UK. Not only is it months after the US release date, it is from £429. That’s $640! $140 dollars above the US pricing. Man, Apple are taking the p***. The idea of the iPad was so it would be affordable for the average person. In fact, on the iPad webpage, it clearly states “A magical and revolutionary product at an unbelievable price.“. It is more expensive than an average PC-based laptop.

For the same price from Dell, you can get a laptop with 4GB RAM, a 320GB hard disk – oh and you can have control of it. With an iPad, you have Bluetooth – but you can’t use it. You don’t have Flash support. You can only use things that Apple personally approve. You can’t really control what you put on it – if Apple don’t like you buying books or apps from another store, they’ll stop you.

If they really want to take control of the tablet computing market, they are going to have to have a fair international price, so that people can’t be exploited because of their geographical location. It’s appalling!